A hydrocarbon is an organic chemical compound composed exclusively of hydrogen and carbon atoms. Hydrocarbons occur naturally and form the basis of crude oil, natural gas, coal, and other important energy sources.
Hydrocarbons are highly combustible, producing carbon dioxide, water, and heat when burnt. Therefore, they are highly effective and sought after as a source of fuel. Refined petroleum has been used to produce a myriad of derivative materials that play critical roles in the world economy, such as plastics, solvents, and lubricants. Read more
Basically, colloidal chemistry is the science which converts elements into particles, so minute, that living plant cells can utilize them as an energy source, living cells emit electro-magnetic waves and the more waves the healthier the cell. These waves, the result of the phenomenon of electro-magnetic emission, are referred to as biophotons, making nanoMAXX safe for plants, so it can be used in pressure washing and outdoor cleaning activities such as homes, glass and even many car wheels.
The heart of this new chemistry is the technology used to create a “colloidal micelle.” This micelle is about the size of 10-20 hydrogen atoms, or one nanometer. Sub-microscopic particles are created in a microscopic field similar to a magnetic field. This chemistry has made possible the development and emergence of a variety of organic products, and is one of the 21st Century’s most promising advances in environmental and cleaning sciences. Read more
How is your company message? Can you describe yourself in one simple sentence to grab their attention? This is a great example: BMW The Ultimate Driving Machine. You may or may not like the product but the brand message is very clear and easily tells you what they do. If you confuse them you will lose them. The same could be said about content under the headline should they even notice and read your headline. Is it a laundry list of machine or chemical specs? That will bore them. Is it telling how great your company is? They have heard it all before. What then? Creating great marketing content means you must know your customer and their needs. These needs could be different for a customer renting an apartment or a nursing home to a high-end celebrity-type home. Once you understand your customers’ needs and you have selected your target market, then you can write copy that directly speaks to their needs. In other words, find the pain and then offer a solution to the problem. The renter wants a cheap cleaning to satisfy their rental agreement. The nursing home may have odor issues and a staff that’s unable to address more difficult challenges, so they need an expert to help them pass state inspections and keep residents and family happy. The upscale property also needs an expert to care for their very expensive items and provide the ultimate cleanliness to show off when they have guests. Read more
Less Water Consumption Encapsulation uses less water. Typically, each gallon of water will clean about 300 to 400 square feet of carpet. This reduces the overall water required to clean carpet.
Lower Moisture in the building. Less water applied to the carpet using low moisture methods allows for faster drying. Faster drying equates to less chance of bacterial action occurring with long “wet times” that can occur with hot water extraction if used improperly. Plus, the carpet is drier faster using encapsulation detergents with low moisture methods from Bonnet Pro, so you have less disruption to the building being cleaned. Read more
Often the scent of a cleaning product brings joy or pain to the carpet cleaner. Cleaning in a populated environment only compounds the issue. People are not shy if they don’t like a scent and will make a face or even scold you for being there, making it at least to them, stink. So, what do you do?
I remember cleaning a very large senior retirement community that we serviced about 12,000 sf per month to supplement their in-house cleaning staff. I remember the CEO walking down the hall and giving me the thumbs up and telling me it smells great. But I also remember for two years a pair of second shift nurses that every month commented “Oh, it’s you again” or “that smell”. They always said something negative as scent is subjective. Read more