A hydrocarbon is an organic chemical compound composed exclusively of hydrogen and carbon atoms. Hydrocarbons occur naturally and form the basis of crude oil, natural gas, coal, and other important energy sources.
Hydrocarbons are highly combustible, producing carbon dioxide, water, and heat when burnt. Therefore, they are highly effective and sought after as a source of fuel. Refined petroleum has been used to produce a myriad of derivative materials that play critical roles in the world economy, such as plastics, solvents, and lubricants.
Almost all hydrocarbons occur naturally in crude oils, like petroleum and natural gas. Since crude oil is made of decomposed organic matter, it is abundant in hydrogen and carbon atoms. They are also present in different trees and plants, and form a natural pigment called carotene, that can be found in carrots and green leaves. The majority of natural crude rubber, 98%, is made of a hydrocarbon polymer; this is formed when a chainlike, molecule forms, consisting of many units linked together.
The strongest attribute of nanoMAXX is its appetite to consume hydrocarbons. Perhaps emulsify is a better word. To get a better understanding of just how potent it is, take a clear jar and fill it halfway with water. Pour about an inch or two of oil on top of the water. It will float on the surface, like a dark topping. Then take a beaker of nanoMAXX, pour it into the jar and swish is around with a stick or paddle. You’ll notice that the dark oil completely disappears. It has become totally emulsified into a milkish soup. The oil smell will also be gone. And it happens in a manner of seconds.
nanoMAXX solubilizes, emulsifies and separates the hydrocarbons into exceptionally tiny nano-emulsions, while surrounding them with the water-based solution. This has the effect of rendering volatile hydrocarbons non-flammable, while at the same time greatly stimulating bioremediation of the hydrocarbon by increasing the end chain exposure created by the nano-emulsions.
So, nanoMAXX loves to break down oily substances, and since oily binders are what cause an increase in dirty carpets as soils stick to the oily binder, now you have a very green solution to remove these oily binders and get a satisfying and healthy clean. nanoMAXX is revolutionary in the way and speed it cleans, especially considering that it’s made from plants.
Basically, colloidal chemistry is the science which converts elements into particles, so minute, that living plant cells can utilize them as an energy source, living cells emit electro-magnetic waves and the more waves the healthier the cell. These waves, the result of the phenomenon of electro-magnetic emission, are referred to as biophotons, making nanoMAXX safe for plants, so it can be used in pressure washing and outdoor cleaning activities such as homes, glass and even many car wheels.
The heart of this new chemistry is the technology used to create a “colloidal micelle.” This micelle is about the size of 10-20 hydrogen atoms, or one nanometer. Sub-microscopic particles are created in a microscopic field similar to a magnetic field. This chemistry has made possible the development and emergence of a variety of organic products, and is one of the 21st Century’s most promising advances in environmental and cleaning sciences.
In the realm below 50 nanometers, the normal laws of physics no longer apply and we enter the world of quantum physics, where materials take on surprising new properties. Colors and physical appearance may change and some solid objects can even become invisible.
In the case of nanoMAXX, micelles are created as a result of a process in which natural ingredients, including corn & palm oil, fatty acids, organic alcohol and amino acids, all extracts of natural plants which qualify as FDA approved food stocks and food additives, are blended at specific time intervals, temperatures and sequences, which causes them to become transformed into new particles, which are described as “colloidal micelles.”
The major departure from traditional and conventional chemistry can be observed in the molecular reaction between the poles, for no longer does the normal attraction exist between positive and negative. Rather, it is between like poles. In other words, negative attracts negative and positive attracts positive. The micelle has a hydrophilic (water seeking) pole and a hydrophobic (water repelling) pole. The hydrophobic poles attract each other, thus forming the interior of the micelle. The hydrophilic poles form a tough outer surface. When a micelle comes in contact with a hydrocarbon molecule, the center of the micelle bonds to a similar hydrophobic hydrocarbon. The result is a disruption in the attraction to the other hydrocarbon molecules and/or to the surface.
This action of a single micelle is multiplied by billions of other micelles, resulting in a process by which the molecules emulsify, which allows them to penetrate highly viscous and sticky materials, lifting them from the surface to which they are adhered. These nano-sized emulsions offer inherent advantages over conventional chemicals in reduced application rate, more rapid and reliable activation and extended long-term affect. nanoMAXX will change the way you think about green cleaning. It is safe its is powerful and it saves time.
How is your company message? Can you describe yourself in one simple sentence to grab their attention? This is a great example: BMW The Ultimate Driving Machine. You may or may not like the product but the brand message is very clear and easily tells you what they do. If you confuse them you will lose them. The same could be said about content under the headline should they even notice and read your headline. Is it a laundry list of machine or chemical specs? That will bore them. Is it telling how great your company is? They have heard it all before. What then? Creating great marketing content means you must know your customer and their needs. These needs could be different for a customer renting an apartment or a nursing home to a high-end celebrity-type home. Once you understand your customers’ needs and you have selected your target market, then you can write copy that directly speaks to their needs. In other words, find the pain and then offer a solution to the problem. The renter wants a cheap cleaning to satisfy their rental agreement. The nursing home may have odor issues and a staff that’s unable to address more difficult challenges, so they need an expert to help them pass state inspections and keep residents and family happy. The upscale property also needs an expert to care for their very expensive items and provide the ultimate cleanliness to show off when they have guests.
Your ad copy should bring out emotion in the prospective customer. Simple changes in content can greatly change the perception in your customer’s mind. Which of these three words triggers an emotional response? Animal, fish, shark. So, the words and phrases you use are important, very important. What motivates human behavior? Love, fear, greed, pride, guilt. You get the picture. Now how do you incorporate these emotions into your ad copy to stimulate the reader into wanting/needing to know more about how you can solve their problem. Cleaning is your service but solving human needs is your mission and key to great advertising content.
This is an example I recently used. This was the before ad copy:
nanoMAXX combines Quantum Physics with carpet cleaning
This breakthrough changes everything
Green is now powerful.
Not bad but it could be better. This is what it was changed to:
Amazing New Discovery in Quantum Physics unleashes a new superior cleaning agent made almost entirely from edible plants
This discovery changes everything
GREEN is now Powerful!
So, a few word changes in this nanoMAXX headline made an ok title an exciting and interesting one. Remember, your title is the ad for your ad and if it’s lifeless, your ad won’t get read and your phone will not ring. At least not the way you want it to.
Written by John Klucznik,
Founder of Key Floor care & Restoration
Bonnet Pro, Encapsulation World & nanoMAXX
Less Water Consumption Encapsulation uses less water. Typically, each gallon of water will clean about 300 to 400 square feet of carpet. This reduces the overall water required to clean carpet.
Lower Moisture in the building. Less water applied to the carpet using low moisture methods allows for faster drying. Faster drying equates to less chance of bacterial action occurring with long “wet times” that can occur with hot water extraction if used improperly. Plus, the carpet is drier faster using encapsulation detergents with low moisture methods from Bonnet Pro, so you have less disruption to the building being cleaned. Read more
Often the scent of a cleaning product brings joy or pain to the carpet cleaner. Cleaning in a populated environment only compounds the issue. People are not shy if they don’t like a scent and will make a face or even scold you for being there, making it at least to them, stink. So, what do you do?
I remember cleaning a very large senior retirement community that we serviced about 12,000 sf per month to supplement their in-house cleaning staff. I remember the CEO walking down the hall and giving me the thumbs up and telling me it smells great. But I also remember for two years a pair of second shift nurses that every month commented “Oh, it’s you again” or “that smell”. They always said something negative as scent is subjective. Read more