Marketing Your Business

1
May

How’s Your Attitude?

You are likely in many customers’ eyes to only be as good as your last meeting or service. Sure, you will have some very loyal customers that see your value, that you’re an asset to helping them stay clean and look great. And even if you drop the ball a time or two, they still love you. But with other customers, it is like a month to month lease, they won’t hesitate to replace you on a whim, regardless if the reason is reasonable or not. That’s one reason that here at Bonnet Pro we work so hard on our encapsulation detergents – to make you look great to your customers. Whether it’s an odorless encap like Surround Free or Omega Citrus with ProFresh, scent can be a strong reason a customer keeps you. If they love the way it smells after their encapsulation carpet cleaning, they are more likely to keep you. Read more

21
Feb

Selling carpet cleaning appointments on the phone to price shoppers

We all love this call. 



“Hi, I’m Joan. I’ve just called 3 other companies and would like to know how much you charge?”

YOU: Well Joan, it’s like talking to your dentist. He wants to see the patient first, and so do I, before I commit to a price on an unseen location for carpet cleaning.

Joan: But I just need to know how much. How can I decide if I don’t know how much you charge? Read more

30
Dec

How do I sell Encapsulation or Low Moisture to my customers?

Your or any potential customer is calling you and exploring the options you offer because they have a problem they need you to solve it. So that customer has a dirty carpet, rug or piece of furniture or all of the above. Encapsulation gives you another option to satisfy that person’s need and possibly turn them into a repeat customer and another source of income for your company. Read more