What does your company need to earn per hour to be profitable? Most people don’t look at it that way.
When I go out, I need to make $150 -$250 per hour for carpet cleaning. This is your goal. The cost per room or per foot is only a piece of the puzzle to get you to your hourly goal. The other piece of the puzzle is your production rate. How many feet per hour can I clean? How many feet per hour at this job site can I clean? Moving furniture, double methods, protector – how many steps will be needed to meet the customers expectations and be profitable for the business owner? When you use the hourly amount as a foundation it starts to answer the other questions. Don’t price it per room – give them the cost of the total service. I give job totals when I price. This job will cost you $225.00 and these are the steps I will accomplish on the job. For example: Pre-vac, vac edges and corners and so on.
Don’t play the game everybody else plays. Play by your rules and set your prices. Be different, be better and stand out from the crowd. I don’t price over the phone. I set up on-site free consultations and clean the job that day once approved. Lawyers, doctors and other professionals give consultations. You’re a professional, right? Professionals charge more and provide a higher level of service and therefore earn a higher income.
John Klucznik
Founder of Bonnet Pro and Key Floor Care
