You are likely in many customers’ eyes to only be as good as your last meeting or service. Sure, you will have some very loyal customers that see your value, that you’re an asset to helping them stay clean and look great. And even if you drop the ball a time or two, they still love you. But with other customers, it is like a month to month lease, they won’t hesitate to replace you on a whim, regardless if the reason is reasonable or not. That’s one reason that here at Bonnet Pro we work so hard on our encapsulation detergents – to make you look great to your customers. Whether it’s an odorless encap like Surround Free or Omega Citrus with ProFresh, scent can be a strong reason a customer keeps you. If they love the way it smells after their encapsulation carpet cleaning, they are more likely to keep you. Read more
Don’t let the twins win.
As the Founder of Bonnet Pro and Key Floor Care & Restoration, I have over 50 years combined time between my two companies. Pretty good since I’m only 53, right? Maybe.
Truth be told, I’m less like a business rock star and more like most of you. I barely graduated high school, coming from a broken family, and other then IICRC classes I have no other formal education. That’s where passion kicks in. Read more