What is your business plan? They say readers are leaders. How many business books have you read this year? This may sting a little and it is true in part for me also, but are you a technician or a businessman/woman? We can be great cleaning techs or encapsulation carpet cleaning detergent product designers, but are we great business people? What is the difference?
Techs clean well, business people make money. I just started another book The 1-Page Marketing Plan by Allen Dib. I’m not endorsing it yet, as I have just started it, but I do need to continue to learn about how to market my carpet cleaning products.
My favorite book was Branding 101 by Trump University, mostly written by Donald Sexton. If you’re new and still creating your foundation, your message, and your brand – it is an excellent book. You will walk away excited about your business. I did. Many of the slogans Bonnet Pro uses came from that book.
You are likely in many customers’ eyes to only be as good as your last meeting or service. Sure, you will have some very loyal customers that see your value, that you’re an asset to helping them stay clean and look great. And even if you drop the ball a time or two, they still love you. But with other customers, it is like a month to month lease, they won’t hesitate to replace you on a whim, regardless if the reason is reasonable or not. That’s one reason that here at Bonnet Pro we work so hard on our encapsulation detergents – to make you look great to your customers. Whether it’s an odorless encap like Surround Free or Omega Citrus with ProFresh, scent can be a strong reason a customer keeps you. If they love the way it smells after their encapsulation carpet cleaning, they are more likely to keep you. Read more
I recently saw this post on Encapsulation World and thought I would address it.
I had a customer call me to come out and re-clean their Carpeting after someone else with a truck mount cleaned them and the customer was not happy. When I was finished, my bonnets were black and the customer was thrilled. I was actually shocked how dirty the carpeting was after steam cleaning.😳
Eco Fresh Carpet Cleaning
I have had many truck mounts and portables, so this isn’t about trashing extraction. Extraction can often remove more soils quicker but it doesn’t always look better. What? If done properly extraction is an excellent tool, but even so, it can use help at times.
Written by: Dr. Aziz, PHD Chemist
The major soiling problems that occur with textiles are 1) staining and the reappearance of stains after cleaning, 2) the accumulation of dry, oily soil, and 3) the accumulation of wet or waterborne soil. All of these soiling problems occur to greater or lesser extent depending on the particular textile material being considered. For example, staining and the deposition of airborne and clothing-borne dry soil are particular problems with upholstery. For carpets, the accumulation of dry soil and muddy, wet soil from trafficking is a real problem. The use of fluorochemical protectors on textiles offers a highly desirable benefit to the consumer. They impart resistance to water- and oil-based staining, give resistance to dry and wet soiling, and provide cleanability. Read more
“Hi, I’m Joan. I’ve just called 3 other companies and would like to know how much you charge?”
YOU: Well Joan, it’s like talking to your dentist. He wants to see the patient first, and so do I, before I commit to a price on an unseen location for carpet cleaning.
Joan: But I just need to know how much. How can I decide if I don’t know how much you charge? Read more