So, let’s remember that encapsulation is the way a chemistry dries in our application. It is not a method but can be used with all methods like hot water extraction and all forms of low moisture cleaning for carpet and upholstery, with excellent results. May have falsely taught that encaps can be used for any and all machines and be effective, but this is not always true. Here is why. In the picture below you see a carpet filament between my fingers and it is small, very small.
What is your business plan? They say readers are leaders. How many business books have you read this year? This may sting a little and it is true in part for me also, but are you a technician or a businessman/woman? We can be great cleaning techs or encapsulation carpet cleaning detergent product designers, but are we great business people? What is the difference?
Techs clean well, business people make money. I just started another book The 1-Page Marketing Plan by Allen Dib. I’m not endorsing it yet, as I have just started it, but I do need to continue to learn about how to market my carpet cleaning products.
My favorite book was Branding 101 by Trump University, mostly written by Donald Sexton. If you’re new and still creating your foundation, your message, and your brand – it is an excellent book. You will walk away excited about your business. I did. Many of the slogans Bonnet Pro uses came from that book.