7
Jan

Is Your Message Getting Noticed?

How is your company message? Can you describe yourself in one simple sentence to grab their attention? This is a great example: BMW The Ultimate Driving Machine. You may or may not like the product but the brand message is very clear and easily tells you what they do. If you confuse them you will lose them. The same could be said about content under the headline should they even notice and read your headline. Is it a laundry list of machine or chemical specs? That will bore them. Is it telling how great your company is? They have heard it all before. What then? Creating great marketing content means you must know your customer and their needs. These needs could be different for a customer renting an apartment or a nursing home to a high-end celebrity-type home. Once you understand your customers’ needs and you have selected your target market, then you can write copy that directly speaks to their needs. In other words, find the pain and then offer a solution to the problem. The renter wants a cheap cleaning to satisfy their rental agreement. The nursing home may have odor issues and a staff that’s unable to address more difficult challenges, so they need an expert to help them pass state inspections and keep residents and family happy. The upscale property also needs an expert to care for their very expensive items and provide the ultimate cleanliness to show off when they have guests. Read more